Project Rehab is a physiotherapy service that caters to individuals who prioritize the comfort of receiving care in their own space. With a commitment to delivering care on the go, we embarked on a branding journey that embodies the core values of compassion, professionalism, and down-to-earth.
Our approach to shaping this brand identity was anchored in sophistication and thoughtfulness. The logo, elegantly slender, exudes a sense of refinement and purpose. The ‘R’ in the logo is gracefully rounded, subtly infusing a friendly and approachable touch.
In choosing the color palette, we chose a gentle shade of blue, a hue synonymous with trust and healthcare. The overall color scheme is intentionally pale and down-to-earth, creating an approachable and calming visual experience that resonates with the brand’s commitment to holistic well-being.
